/POSSE

"Publish (on your) Own Site, Syndicate Elsewhere"

my posse strategy is to post on this blog and have it reposted syndicated to my social media profiles. i don't include links back to this blog on syndicated posts like robb does, where i found out about 'posse'.

a more detailed explanation from indieweb:

POSSE is an abbreviation for Publish (on your) Own Site, Syndicate Elsewhere, the practice of posting content on your own site first, then publishing copies or sharing links to third parties (like social media silos) with original post links to provide viewers a path to directly interacting with your content.

image copied from indieweb.org/posse